I think my biggest takeaway from BWE was that social media is not about monetization.

When we go to a party, see a comedian (Jim Gaffigan a couple of weeks ago and Steven Wright tonight at the Moore), meet for lunch or go to a lecture we don’t ask about how we are going to make a return on that investment of time and effort. We enjoy the moment and the interaction.

Just occasionally we need to remember it’s about the conversation, and BWE10 reinforced that.

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